Privacy Policy

Surron Electric Ride operates an e-commerce store for performance electric ride products, including Surron electric bikes, Talaria electric dirt bikes, off-road MX models, street-legal electric bike configurations, power components, chargers, accessories, and related products. Because our products are high-value, large-format, and often delivered by tracked freight, our store may need to process more practical order information than a simple digital goods website. That information can include customer identity details, billing details, delivery details, payment confirmation data, order notes, freight contact information, product support history, and fraud-prevention signals.

This Privacy Policy explains what information may be collected, why it may be needed, how it may be used, when it may be shared with service providers, and what rights customers may have depending on their location. It is written for customers in the European Union, United Kingdom, Australia, and other international destinations where Surron Electric Ride may serve buyers. It also supports transparency for pages connected to products such as the Talaria Sting R MX4 Off-Road 2025, Talaria xXx TL2500, Surron Ultra Bee MX Dirt Bike 2025, Surron Ultra Bee Street Legal 2025, Surron Storm Bee MX 2025, and Surron Storm Bee Enduro Road 2025.

For general background, customers can read neutral reference material about privacy policies, the General Data Protection Regulation, personally identifiable information, HTTP cookies, e-commerce, payment gateways, and web analytics. These external links are informational and do not replace this policy, your local law, or any specific notices displayed during checkout.

By using our website, submitting an enquiry, placing an order, creating an account, signing up for updates, or requesting support, you acknowledge that your information may be handled according to this Privacy Policy. If you do not agree with the policy, please avoid submitting personal information through the website and contact us only through channels you are comfortable using.

1. Information you provide directly

When you place an order or contact Surron Electric Ride, you may provide personal information such as your full name, billing address, delivery address, email address, phone number, payment-related details, order notes, company name where applicable, VAT or tax details where applicable, and product preferences. If you create an account, you may also provide a username, password, saved address, order history, and communication preferences.

You may also provide information when asking product questions. For example, you might ask whether the Surron Ultra Bee Street Legal 2025 fits a commuting use case, whether the Talaria Sting R MX4 Off-Road 2025 is appropriate for private land, or whether a delivery address can receive a freight shipment. These messages may contain personal details, riding preferences, location information, delivery constraints, and technical requirements. We use that information to answer the enquiry and support the buying process.

2. Information collected automatically

When you browse the website, certain information may be collected automatically through server logs, cookies, analytics tools, security tools, checkout systems, and browser technologies. This can include IP address, device type, browser type, operating system, referring page, pages viewed, approximate location derived from IP address, session duration, cart activity, error logs, and security signals. This information helps the website function, protects the checkout from abuse, improves page performance, and helps us understand how visitors use product and policy pages.

Automatic data is common in e-commerce environments. It can help us see whether customers are finding the right products, whether product pages load properly on mobile devices, whether forms are failing, whether suspicious checkout attempts are occurring, and whether content such as FAQ pages, refund policies, and product comparison sections are useful. We do not need to identify every visitor personally to use this operational data.

3. Cookies and similar technologies

Cookies are small files stored by your browser. Our website may use cookies to keep your shopping cart active, remember account login sessions, support checkout security, prevent fraud, measure website performance, and understand visitor behaviour. Some cookies are essential for store functionality. Others may support analytics, advertising, or content performance depending on the tools active on the website.

You can usually manage cookies through your browser settings. However, disabling essential cookies may affect cart, checkout, account login, payment, or security features. For general background on cookies, see HTTP cookie. If the website displays a cookie notice or consent tool, you should use that tool to set your preferences where available.

4. How we use personal information

We may use personal information to process orders, confirm payments, prevent fraud, arrange delivery, provide order updates, respond to support requests, manage returns, handle warranty enquiries, improve product content, maintain customer accounts, comply with legal obligations, keep accounting records, enforce store policies, and protect the website from misuse. For electric bike orders, delivery coordination can be especially important because products may be large, heavy, battery-powered, and shipped through freight routes rather than ordinary parcel channels.

For example, if you order the Surron Ultra Bee MX Dirt Bike 2025, we may need to use your name, phone number, delivery address, order details, and courier tracking information to arrange freight delivery. If you contact us about a return, we may use your order history, product information, photographs, support messages, and delivery evidence to review the case. If a payment appears suspicious, we may use security and fraud-prevention tools to protect both the store and legitimate customers.

5. Payment information

Payments may be processed by third-party payment providers, banks, gateways, or checkout services. Surron Electric Ride does not need to store full card numbers when a secure payment gateway handles the transaction. Payment providers may process card details, fraud signals, billing address, transaction identifiers, authentication data, and payment status. We may receive confirmation that payment was approved, declined, refunded, disputed, or under review.

Payment processing is a core part of e-commerce. For general background, see payment gateway. Customers should only submit payment information through secure checkout pages and should avoid sending full card details through email, chat, or open contact forms.

6. Delivery and freight providers

We may share necessary delivery information with couriers, freight carriers, logistics partners, customs brokers, fulfilment providers, or warehouse teams. This can include your name, delivery address, phone number, email address, order contents, package size, tracking number, and delivery instructions. Large electric bike shipments may require telephone contact, delivery appointment coordination, freight access notes, or customs documentation depending on destination.

Delivery information is shared so the order can reach you. It is not practical to ship a large electric bike without giving a carrier the information needed to transport and deliver it. If you provide incorrect or incomplete delivery details, shipment may be delayed, returned, or subject to additional handling.

7. Customer service and support records

When you contact us, we may keep records of the conversation to help resolve your request and maintain service continuity. Support records may include emails, form submissions, order notes, photographs, videos, product serial details where applicable, delivery evidence, troubleshooting steps, return authorisations, refund records, and warranty-related information. These records help us avoid asking the same questions repeatedly and help us review product or delivery issues accurately.

Support records are especially important for high-value electric ride products. A return request for a battery-powered bike may require evidence of product condition, packaging, charger condition, and whether the item has been ridden or modified. A road-use enquiry may require knowing which model the customer is considering. A missing item claim may require checking packing records and photographs.

8. Legal bases and legitimate reasons

Where privacy laws such as GDPR apply, we may rely on different legal bases depending on the situation. These may include contract performance, legitimate interests, legal obligation, consent, and protection against fraud or misuse. Contract performance applies when we need information to process and deliver an order. Legal obligation may apply to tax, accounting, customs, or compliance records. Legitimate interests may apply to store security, fraud prevention, customer service, website improvement, and dispute handling. Consent may apply to optional marketing messages or non-essential cookies where required.

We aim to use personal data in a way that is reasonable for an e-commerce store selling high-value products. We do not treat customer data as a product in itself. We use it to operate the store, communicate with customers, protect transactions, and meet obligations.

9. Marketing communications

If you sign up for marketing updates, product alerts, restock notices, or promotional emails, we may use your email address and preferences to send relevant messages. These may include new Surron or Talaria listings, product comparison content, buyer guides, delivery updates, or store announcements. Marketing messages should include a way to unsubscribe where required by law.

Transactional messages are different from marketing. Order confirmations, payment updates, delivery tracking, return instructions, support replies, account security notices, and policy communications may still be sent even if you unsubscribe from marketing, because they are necessary for service operation.

10. Analytics and website improvement

We may use analytics tools to understand how visitors use the website, which product pages are viewed, where checkout friction occurs, and whether content is useful. Analytics can help us improve pages for products such as the Talaria xXx TL2500 or comparison pages connected to road-legal and off-road electric bikes. It can also help identify broken links, slow pages, mobile layout issues, and content gaps.

Analytics data may be aggregated or pseudonymised depending on the tool. The goal is to improve the store, not to intrude on customer privacy. For general background, see web analytics.

11. Sharing information with service providers

We may share personal information with service providers that help operate the store. These can include website hosting providers, WooCommerce-related services, payment processors, fraud-prevention tools, email delivery providers, analytics tools, freight carriers, warehouse partners, accountants, tax advisers, legal advisers, customer support tools, and security services. These providers should only receive the information needed for their role.

We may also disclose information where required by law, court order, tax authority, customs authority, payment dispute process, fraud investigation, or to protect the rights, property, and safety of the store, customers, service providers, or others. We do not aim to sell customer personal information as a standalone business activity.

12. International transfers

Because Surron Electric Ride may serve customers across the EU, UK, Australia, and other destinations, personal information may be processed or accessed in different countries by service providers involved in hosting, payments, analytics, logistics, email, and support. Where required, international transfers should be supported by appropriate safeguards, provider terms, contractual measures, or other lawful mechanisms.

Customers should understand that e-commerce is often international by nature. A payment gateway may operate in one country, a courier in another, a hosting provider in another, and a customer in another. We aim to use reputable providers and limit information sharing to what is needed for store operation.

13. Data retention

We keep personal information for as long as needed for the purpose it was collected, including order fulfilment, customer service, accounting, tax records, fraud prevention, warranty support, dispute handling, legal compliance, and business records. Order records may need to be retained for several years depending on accounting or legal obligations. Support records may be kept while a product issue, warranty matter, delivery claim, or refund case remains relevant.

When information is no longer needed, we may delete, anonymise, archive, or securely retain it according to operational and legal requirements. Customers may request deletion in some circumstances, but deletion rights may be limited where we must keep information for legal, tax, accounting, dispute, fraud-prevention, or contractual reasons.

14. Data security

We take reasonable measures to protect personal information from unauthorised access, misuse, loss, disclosure, alteration, or destruction. These measures may include secure checkout technologies, access controls, account security, payment provider safeguards, hosting security, software updates, fraud monitoring, and careful handling of support records. No website can guarantee absolute security, but we aim to use appropriate safeguards for an e-commerce store.

Customers also play a role in security. Use strong passwords, keep account login details private, avoid sending payment card details by email, check that checkout pages are secure, and contact us if you suspect unauthorised account access. If you receive suspicious messages pretending to be Surron Electric Ride, do not click links or provide payment information until you confirm legitimacy.

15. Your privacy rights

Depending on your location, you may have rights to access, correct, delete, restrict, object to, or receive a copy of personal information. You may also have the right to withdraw consent for certain processing, unsubscribe from marketing, or complain to a privacy regulator. These rights can vary by country and may be subject to exceptions.

If you wish to exercise privacy rights, contact us with enough information to identify your account or order. We may need to verify your identity before acting on a request. We will not disclose account or order information to someone who cannot reasonably prove they are the customer or authorised representative.

16. Children’s privacy

Our website is intended for adults purchasing high-value electric bike products or for users acting with appropriate authority. We do not knowingly collect personal information from children for independent purchasing. High-performance electric dirt bikes and electric motorcycle-style products are not ordinary children’s toys, and safe use may involve age, licence, supervision, land permission, protective equipment, and local legal requirements.

17. Product safety, legal-use enquiries, and privacy

Customers may contact us with questions about off-road use, road legality, registration, insurance, CE documentation, battery charging, freight delivery, or model comparison. These enquiries may reveal your country, city, intended riding environment, rider size, licence status, or delivery constraints. We use that information to respond to the enquiry, but customers should avoid sending unnecessary sensitive details. If a legal-use question requires formal advice, customers should contact the relevant local authority or professional adviser.

18. Policy updates

We may update this Privacy Policy from time to time to reflect changes in store operations, legal requirements, service providers, checkout tools, analytics tools, logistics partners, or customer support processes. The updated version should be posted on this page. Continued use of the website after changes are posted indicates that you have had the opportunity to review the updated policy.